"Oh,nothing!Only,the 'News Company'has ordered ten thousand now;and you know we had to give them the first twenty on commission.""What do you mean?"March repeated;his wife held her breath.
"I mean that the first number is a booming success already,and that it's going to a hundred thousand before it stops.That unanimity and variety of censure in the morning papers,combined with the attractiveness of the thing itself,has cleared every stand in the city,and now if the favor of the country press doesn't turn the tide against us,our fortune's made."The Marches remained dumb."Why,look here!Didn't I tell you those criticisms would be the making of us,when they first began to turn you blue this morning,March?""He came home to lunch perfectly sick,"said Mrs.Marcli;"and I wouldn't let him go back again.""Didn't I tell you so?"Fulkerson persisted.
March could not remember that he had,or that he had been anything but incoherently and hysterically jocose over the papers,but he said,"Yes,yes--I think so.""I knew it from the start,"said Fulkerson."The only other person who took those criticisms in the right spirit was Mother Dryfoos--I've just been bolstering up the Dryfoos family.She had them read to her by Mrs.
Mandel,and she understood them to be all the most flattering prophecies of success.Well,I didn't read between the lines to that extent,quite;but I saw that they were going to help us,if there was anything in us,more than anything that could have been done.And there was something in us!I tell you,March,that seven-shooting self-cocking donkey of a Beaton has given us the greatest start!He's caught on like a mouse.
He's made the thing awfully chic;it's jimmy;there's lots of dog about it.He's managed that process so that the illustrations look as expensive as first-class wood-cuts,and they're cheaper than chromos.
He's put style into the whole thing."
"Oh yes,"said March,with eager meekness,"it's Beaton that's done it."Fulkerson read jealousy of Beaton in Mrs.March's face."Beaton has given us the start because his work appeals to the eye.There's no denying that the pictures have sold this first number;but I expect the literature of this first number to sell the pictures of the second.I've been reading it all over,nearly,since I found how the cat was jumping;I was anxious about it,and I tell you,old man,it's good.Yes,sir!
I was afraid maybe you had got it too good,with that Boston refinement of yours;but I reckon you haven't.I'll risk it.I don't see how you got so much variety into so few things,and all of them palpitant,all of 'em on the keen jump with actuality."The mixture of American slang with the jargon of European criticism in Fulkerson's talk made March smile,but his wife did not seem to notice it in her exultation."That is just what I say,"she broke in."It's perfectly wonderful.I never was anxious about it a moment,except,as you say,Mr.Fulkerson,I was afraid it might be too good."They went on in an antiphony of praise till March said:"Really,I don't see what's left me but to strike for higher wages.I perceive that I'm indispensable.""Why,old man,you're coming in on the divvy,you know,"said Fulkerson.
They both laughed,and when Fulkerson was gone,Mrs.March asked her husband what a divvy was.
"It's a chicken before it's hatched."
"No!Truly?"
He explained,and she began to spend the divvy.
At Mrs.Leighton's Fulkerson gave Alma all the honor of the success;he told her mother that the girl's design for the cover had sold every number,and Mrs.Leighton believed him.
"Well,Ah think Ah maght have some of the glory,"Miss Woodburn pouted.
"Where am Ah comin'in?"
"You're coming in on the cover of the next number,"said Fulkerson."We're going to have your face there;Miss Leighton's going to sketch it in."He said this reckless of the fact that he had already shown them the design of the second number,which was Beaton's weird bit of gas-country landscape.
"Ah don't see why you don't wrahte the fiction for your magazine,Mr.
Fulkerson,"said the girl.
This served to remind Fulkerson of something.He turned to her father.
"I'll tell you what,Colonel Woodburn,I want Mr.March to see some chapters of that book of yours.I've been talking to him about it.""I do not think it would add to the popularity of your periodical,sir,"said the Colonel,with a stately pleasure in being asked."My views of a civilization based upon responsible slavery would hardly be acceptable to your commercialized society.""Well,not as a practical thing,of course,"Fulkerson admitted."But as something retrospective,speculative,I believe it would make a hit.
There's so much going on now about social questions;I guess people would like to read it.""I do not know that my work is intended to amuse people,"said the Colonel,with some state.
"Mah goodness!Ah only wish it WAS,then,"said his daughter;and she added:"Yes,Mr.Fulkerson,the Colonel will be very glad to submit po'tions of his woak to yo'edito'.We want to have some of the honaw.
Perhaps we can say we helped to stop yo'magazine,if we didn't help to stawt it."They all laughed at her boldness,and Fulkerson said:"It 'll take a good deal more than that to stop 'Every Other Week'.The Colonel's whole book couldn't do it."Then he looked unhappy,for Colonel Woodburn did not seem to enjoy his reassuring words;but Miss Woodburn came to his rescue.
"You maght illustrate it with the po'trait of the awthoris daughtaw,if it's too late for the covah.""Going to have that in every number,Miss Woodburn!"he cried.
"Oh,mah goodness!"she said,with mock humility.
