第34章 参考文献(8)

[266]Stafford,David C.Advertising in the Professions:A Review of the Literature.International Journal of advertising,1988,7,pp.189-220.

[267]Stafford,Marla Royne.Tangibility in Services Advertising:An Investigation of Verbal versus Visual cues.Journal of Advertising,1996,25（1）,pp.13-28.

[268]Stephen J.Grove,Gregory M.Pickett.An Examination of Factual Information Content Among Service Advertisements.The Services Industry Journal,1995,15（5）,pp.216-233.

[269]Stephen J.Gregory,M.Pickett,Marla Royne Stafford.Addressing the Advertising of Services:A Call to Action.Journal of Advertising,1997,26（4）,pp.1-6.

[270]Stephen J.Grove,Les Carlson Michael J.Dorsch.Addressing services’Intangibility through Integrated Marketing Communication:An Exploratory study.Journal of Services Marketing,2002,16（2）,pp.393-411.

[271]Stigler,G.J.The Economics of Information.Journal of Political Economy,1961,1,p.69.

[272]Strauss,Anselm,Juliet Corbin.Basics of Qualitative Research,Newbury Park:Sage Publications,1990.

[273]Sunku Hahn.The Advertising of Credence Goods as a Signal of Product Quality.The Manchester School,2004,72（4）,pp.50-59.

[274]Surprenant,Solomon.Prediction and Personalization in the Service Encounter.Journal of Marketing,1987,51（5）,pp.86-96.

[275]Susan H.C.Tai,Ricky Y.K.Chan.Crosscultural Studies on the Information Content of Service Advertising,Journal of Service Marketing,2001,15（1）,pp.547-564.

[276]Taylor,Charles R.What Is Wrong with International Advertising Research.Journal of Advertising Research,2002,42（2）,pp.48-54.

[277]Thomas O.Nelson.Metacognition core readings.Boston:Allyn and Bacon.1979

[278]Tripp,Carolyn.Services Advertising:An overview and Summary of Research,19801995.Journal of Advertising,1997,26（1）,pp.21-39.

[279]Twible,J.L.,Hansel,J.S.Services versus Goods:An Empirical Study of Vivid Information in Advertising,”in Gilly,M.C.and Dwyer,R.F.（Eds）,Proceedings of the AMA Summer Marketing Educators Conference.Chicago:American Marketing Association.1991.

[280]Upah,Gregory D,E.B.Uhr.Advertising by Public Accountants:A Review and Evaluation of Copy Strategy.James eds.Marketing of service.Chicago:American marketing association.1981.

[281]Vakratsas,D.,Ambler,T.How Advertising Works:What Do We Really Know?Journal of Marketing,1999,63（3）,pp.26-43.

[282]Valerie S.Folkes.Recent Attribution Research in Consumer Behavior:A Review and New Directions.Journal of Consumer Research,1988,14（1）,pp.548-566.

[283]Vaughan,Richard.How Advertising Works.Journal of Advertising Research,1980,20（3）,pp.27-33.

[284]Vaughn,R.How Advertising Works:A Planning Model Revisited.Journal of Advertising Research,1986,2,pp.57-65

[285]Vredenburg,ChowHou Wee.The Role of Customer Service in Determining Customer Satisfaction.Journal of the Academy of Marketing Science,1986,14（2）,pp.17-26.

[286]Webster,C.Influences Upon Consumer Expectations of Services.Journal of Services Marketing,1991,5,pp.5-17.